As the Official Beer Sponsor of the Professional Rodeo Cowboys Association® (PRCA®) for more than thirty years, Coors Banquet is deeply rooted within the rodeo community. Whether it’s the cowboys themselves, rodeo fans that enjoy watching them perform, or the distributors and retailers that merchandise the product, everybody that comes into contact with this brand expects there to be absolute authenticity.
Working with a lean budget, we were tasked to create a piece of POS that rang true with the entire rodeo community, while being disruptive, innovative and captivating at the same time.