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To redesign the identity for Impact Services Corporation, a non-profit organization in the Philadelphia area that provides housing and job opportunities to homeless veterans.
To create their new identity, we focused on the people of the organization, asking those in the company and their clients to draw their own "i"s. Each "i" is a signature, a supporter, one who identifies with a community that is larger than themselves.
The result is an identity that encompasses what Impact Services strives to achieve: to show that individuals in the community have the potential to better their surroundings by helping each other. The new identity aims to draw together those who serve and those whom the organization services, the "i"s in the identity representing the unique individuals within and without to combine forces.