The assignment was to create a new, combination mark logo for an existing museum or gallery. The logo was to be designed in no more than two PMS inks and, if desired, their tints. I chose the Van Gogh Museum, a Dutch institution dedicated to the works of Vincent van Gogh.
Approach
The logo is inspired by Van Gogh’s iconic style and elements from his paintings — the pipe from his self portrait, the fluid dynamics and the color theme from his “Starry Night.” A yellow brush stroke behind the logotype revives Van Gogh’s energy and his passion as an artist.
