
- Award
- Gold
- Professor
- Nathan Savage
- School
- Portland Community College
- Student
- Diego Mancilla
- Category
- Design
- Branding
- Country
- United States of America
- Award
- Gold
- Professor
- Nathan Savage
- School
- Portland Community College
- Student
- Diego Mancilla
- Category
- Design
- Branding
- Country
- United States of America
- Title
- Paraguay
Assignment
Develop a cohesive and harmonious brand that inspires visitors to visit a forgotten country while creating a unique country brand, including a packaging design, brand book, process book, and business card design.
Approach
I developed a brand for Paraguay that captured the essence of this unknown land and showcased it with a focus on 3 core values: Adventurous Warriors, Kinetic Spirits and Risk Seekers.
Results
The brand was inspired by Paraguay's flora and fauna while designing a unique combination logo with a curvaceous bold type. Paraguay's essence was further developed to incorporate 2 visual identity features—Las Olas (the waves) and El Tribu guaraní (Guarani Tribe) patterns to demonstrate the brand's unity, courage, heritage, and fluidity.
Contact Information
- Phone
- 5033347386
- djdhermes219@gmail.com
- Website
- http://di-nation.com
- Address
- 13318 SE RAYMOND ST
#1
PORTLAND, OREGON
97236 US