Develop a cohesive and harmonious brand that inspires visitors to visit a forgotten country while creating a unique country brand, including a packaging design, brand book, process book, and business card design.
Approach
I developed a brand for Paraguay that captured the essence of this unknown land and showcased it with a focus on 3 core values: Adventurous Warriors, Kinetic Spirits and Risk Seekers.
Results
The brand was inspired by Paraguay's flora and fauna while designing a unique combination logo with a curvaceous bold type. Paraguay's essence was further developed to incorporate 2 visual identity features—Las Olas (the waves) and El Tribu guaraní (Guarani Tribe) patterns to demonstrate the brand's unity, courage, heritage, and fluidity.
