Create an online presence to promote Commercial Type's web fonts library.
Commercial Type Showcase is a set of sixteen microsites for Commercial Type webfonts library. The microsite explore how a type specimen can be experienced differently when paired with the abilities of the web. Each of the microsites shows a different family from the Commercial Type library and highlights a different aspect of its personality. The microsites range from: a therapist: repurposes a chat bot from the 1960, a train schedule board: flips through the complete alphabet before displaying the right letter, and a poetry generator: Generates poems by clicking and dragging.
Every piece of text in this collection of microsites is rendered with our webfonts: no PNGs or SVGs are used (except in the about pages). For those of you who want to peek under the hood, we included a short explanation of how each microsite was built on the About pages, along with some additional information about the typeface itself.
The response was positive overall, though it appeared that some people thought the table of contents was the whole site. Though our aim with the microsites was to draw web designers' attention to less established and popular parts of our library, the most popular microsites have been for the most popular families: Atlas and Graphik. The user-generated content has been funny and scary, in equal measures. Many of the submissions on the Platform microsite have been clever and surprising. People also have a lot of ideas about where you can put various parts of your body. The Showcase didn't go viral quite the way we hoped it would, but a good number of people have shared the Graphik microsite. It's amazing to see how engaging the ELIZA program still is, in spite of the fact that it was first developed in 1966! We've had around 22,000 unique visitors since we launched the site. We've also seen a noticeable drop in emails enquiring if we license our fonts for the web, so overall we feel like the project was a success.