Lotto Max has Canada’s biggest jackpot, the ticket price is higher than lotteries with lower jackpots. Our assignment was creating a print campaign that reinforced why the five-dollar price was worth it.
Approach
To show people how much five dollars could afford them with Lotto Max, we created a price tag and placed it on different multi-million dollar items.
Results
Our campaign delivered the highest ever ticket sales for the minimum Lotto Max jackpot amount of 10 Million dollars.
