During the Summer of 2016, during the U.S. Paralympic Games, The Hartford launched a national, multimedia campaign to drive awareness of our belief in the Will to Prevail and our commitment to helping everyone triumph over challenge.
Approach
This video, featuring U.S. Paralympian swimmer Brad Snyder, was promoted on social and news media, through an email campaign and posted on thehartford.com.
Results
Increased public awareness of The Hartford's sponsorship of the U.S. Paralympic Games.
