Create a brand identity for a cafe that specializes in brewing up high quality third wave coffee, artisanal teas, delightful pastries and liege waffles. The goal of the owners was to create a sophisticated coffee experience but to maintain a friendly and warm appeal.

We took the same approach to creating the logo and identity as the owners and baristas take to pulling an espresso or pouring a cup of coffee—with special attention to detail and handcrafted care. The logo is made up of a customized typeface and takes subtle cues from the specialty coffee equipment with its pipes and spouts.

Caffe Aficionado’s clean, sophisticated look, carefully sourced and crafted offerings complement the friendliness of the staff and owners to set them apart as a 5-star favorite.