Death By Chocolate is a corporate design and packaging concept for a fictional chocolate label. It is my diploma project in communication design at Folkwang University in Essen. The aim was to create a unique packaging concept that focuses on the myth of chocolate, but transfers it into a modern, rock n roll kind of context.The dbc products are divided into a chocolate bar range, wrapped in a soft, matte foil and a more sophisticated range of chocolates in boxes. Both product ranges are finished with UV-Varnish and blind embossing.
Plain chocolate bars:
01 // Papa’s got a brand new bar // milk chocolate
02 // Say it loud, I’m dark & proud // dark chocolate
03 // Take a walk on the white side // white chocolate
Flavoured chocolate bars:
01 // We can be hazels, just for one day // milk chocolate with hazelnut flavour
02 // The beans are back in town // dark chocolate with coffee flavour
03 // Suspicious mints // white chocolate with mint flavour
Contrary to the chocolate bar range, the truffle range is packed in cardboard boxes, also finished with UV-Varnish and blind embossing.
Truffle claim: Nobody knows the truffles I’ve seen
For the fictional launch of the product, a mailing was designed, consisting of an invitation printed with UV-Varnish and a skull made out of chocolate. The skull refers one the one hand to the product name but also relates to the initial culture of chocolate. The mold which was used to make the skull is from Mexico, where once in a year the Day of the Dead is celebrated. Therefore, skulls out of sugar or chocolate are made, which carry the names of the dead on their foreheads. In this context, death is nothing to fear, but rather something to face with humor and irony, which fits the dbc concept perfectly. The Corporate Design Manual book is wrapped in a folded poster. The one side serves as book cover, the other side when unfolded shows the three sorts of chocolate, which the dbc product ranges are based on.
