The goal of the project was to create some awareness level work for ads/posters/POS to let people know that Black Insomnia is the World's Strongest Coffee.

We wanted to create a very simple, visually driven way to communicate just how powerful a dose of caffeine you get when you try Black Insomnia and communicate that it is in fact The World's Strongest Coffee. This led us to the idea of using one small bean and creating illustrations around it that turn the bean into something powerful or that show off an attribute of the large dose of caffeine you receive.

The work was well-received by the client and consumer and achieved positive sales results!