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Company Type



Fluent in English; Native in Mandarin Chinese Programming: HTML, CSS, and JavaScript

Established In








Graphis Archives

Biography/Work Experience

Xinyi Shao is a visual designer who is based in Brooklyn, NY, specializing in brand identity, editorial design, generative design and research. Her work has been recognized and awarded by TDC, Graphis, Communication Arts, Creative Communication Award, IDA Design Award and etc. Influenced by her former Finance background, her emphasis on reasoning and precise made her values research and process which brings originality and depth to her work. Within a root in typography and interests in technology, she explores new ways of making according to the rapidly changing world and media environment. In her thesis project, she collaborated with Machine Learning to bring back life extinct over a billion years ago to speculate the future and critique normative humanness. She recently graduated from ArtCenter college of design with a Master of fine art degree in graphic design.

Philosophy on Work

Xinyi Shao creates designs at the intersection of art and technology. Her research- and process-driven design approach provides unique perspectives for problem-solving and creation. Her multidisciplinary and multicultural experiences have made her open-minded, diverse, and flexible in her designs. With an emphasis on craftsmanship, she embraces and experiments with new possibilities enabled by technology to enhance and multiply the experiences she creates. She designs systems and establishes constants, but also breaks the rules and adds variables, creating dynamics while still controlling the chaos. She works with contradictions to create tension and navigates between opposing forces to bring sophistication.


Young ones TDC Awards 2023,Winner Graphis New Talent Annual 2023,Gold Award Creative Communication Award 2022,Best of Best,Winner Communication Arts Interactive Design Annual 2022, Award of Excellence DNA Paris Design Awards 2022, Grand Prix Communication Arts Design Annual 2022, Award of Excellence Indigo Design Award 2022, Gold Prize Graphis New Talent Annual 2022, Gold Award, Sliver Award IDA Design Awards 2022, Sliver

Graphis Awards

Graphis New Talent Annual 2023, Gold Award Graphis New Talent Annual 2022, Gold Award


09/2019–12/2022, ArtCenter College of Design, Pasadena, CA, Master of Fine Arts in Graphic Design 08/2015–06/2019, Southern University of Science and Technology Shenzhen, China, Bachelor of Science in Finance

Area of Expertise

Digital Skills: Strong working knowledge of InDesign, Photoshop, Illustrator, After Effects, XD, Bridge, Media Encoder, Cinema 4D, MadMapper, Figma, Processing, Pages, Keynote, Word, Excel, and PowerPoint; Familiar with Lightroom, Premiere; Analog Skills: Laser-cutting, bookbinding, letterpress.