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Company Name

Brand+ New Business

Company Type

Design

Languages

English

Born

USA

Email

williamtaylordesign@mac.com

Graphis Archives

Biography/Work Experience

Gensler, Firmwide Creative Director Brand+New Business,™ Principal McGraw-Hill, Senior Director, Head of Marketing & Creative Services William Taylor Design: Principal Dentsu, Creative Director Ammirati & Puris, Lintas, Associate Creative Director Ogilvy & Mather, Senior Art Director

Philosophy on Work

The vast majority of branding targets top of the sales funnel, inbound marketing. I start at the point of sale, the moment of truth, and work backward to all other branding elements.

Graphis Awards

2012 ADVERTISING ANNUAL GOLD: ENR Regional Brand Campaign MERIT: MHC Essential Campaign 2013 ADVERTISING ANNUAL GOLD: Sweets Building Product App MHC “Essential Greenbuild” print ad MHC Essential Campaign Sweets Building Products Campaign 
 2014 ADVERTISING ANNUAL GOLD: Sweets Prestitial SILVER: Sweets Mobile App 6 ways 
MERIT: Sweets Banner DODGE DOCUPRO COMPANION BANNER Dodge Docupro Architectural Record CEU App Campaign 
 2015 ADVERTISING ANNUAL SILVER: Sweets 3-D Search Sweets Dodge Brand Campaign Video DODGE BRANDING MERIT: Dodge 6 capabilities Print Spread Dodge 6 capabilities - Coffee Mug 
 2016 DESIGN ANNUAL SILVER: Dodge Muscle back Dodge Muscle front 2016 ADVERTISING ANNUAL GOLD: Dodge Muscle back Dodge Muscle front 2017 POSTER ANNUAL SILVER: Dodge Muscle back Dodge Muscle front 2018 DESIGN ANNUAL GOLD: Data Is Human MERIT: Data Is Human - ID 2021 DESIGN ANNUAL GOLD: Design Forecast MERIT: La Traviata

Education

School of Visual Arts University of Florida

Clients

IBM, Bacardi, Canon, JAL, NEC, Architectural Record, McGraw-Hill, Sweets, Gensler

Hobbies / Freetime

Opera, Bicycling