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1930 Pandora Street
Suite 410
Vancouver, British Columbia V5l 0c7

Company Name

Subplot Design Inc.

Company Type


Established In








Graphis Archives

Biography/Work Experience

Matthew Clark is an internationally-recognized and highly awarded Creative Director and Designer based in Vancouver, Canada. Founder of Subplot Design Inc., he is also an author, mentor and public speaker known for his opinionated (amusingly?) take on branding, design, and the world of marketing and advertising. He is also a drawer, painter, and sword-play-dance-party-pantomime dad and husband. Matthew took a circuitous route to design. Prepping in high-school for a medical career, he sat on the fence by enrolling in both advanced biology and studio art before fully switching to a fine art major with concentrations in psychology and literature, and graduated with a Bachelor's degree (honours) in Fine Arts in 1992 from the University of British Columbia. Having already started a one-man design firm in 1989 during university, Matthew joined DDB Canada's design division, karacters, in 1994, moving up the ranks to Associate Creative Director, focusing on consumer, packaging and retail design. Matthew's passion and commitment to breakthrough creative has been recognized in local, national and international design shows and publications, including Graphis, New York Festivals, Mobius Awards, ID, Good Design Awards, Graphic Designers of Canada, Advertising and Design Club of Canada, Lotus Awards, Lurzer's ARCHIVE, the London International Advertising Awards and Pentawards. Matthew's work is also part of the permanent collections of the Chicago Athenaeum Museum and the Design Exchange.

Professional Specialties

Subplot is a leading brand and packaging design firm that specializes in solving tough problems for demanding clients who insist on exacting results in highly competitive world markets. We bring brands to life, and life to brands with smart, consumer-focused, business-asset strategy that is brought to life through inspiring, breakthrough design that ensures Creative Certainty™ in everything we do. From our home base in Vancouver, BC, our partners are hands-on with every project, including verbal & visual branding, corporate identity programs, packaging, 360 degree campaigns, video and of course, more. www.subplot.com


200+ Awards / Including London Advertising Awards, New York Festivals, New York Type Director’s Club, Pentawards, One Club, Graphis, Good Design, Lürzer's Archive, Communication Arts, ID, GDUSA , HOW, Print, Design Exchange, Advertising & Design Club of Canada, Applied Arts, Coupe, Design Edge Canada, and Graphex Awards. Museum Archives / Work is in the permanent archives of the Chicago Athenaeum and Toronto’s Design Exchange. 50+ Editorials / Including HOW (8-pg), CA (2-pg), GDUSA’s “People to Watch”, Applied Arts (6-pg) Author & Op Ed / Applied Arts, Marketing, Strategy, Communication Arts, Design Edge Canada, and online. Speaking & Award Show Judging / How Design Live & The Dieline Conference (Boston), Design Research Conference (Chicago), Creative Mornings (Vancouver), Applied Arts Student Awards, ACE Awards (Edmonton), GDC Salazar Awards, New York Festivals, local design colleges, student awards & classes.

Graphis Awards

GOLD / Design Annual 2010: Okanagan Spring Brewery Identity System GOLD/ Design Annual 2010: Okanagan Spring Brewery Packaging GOLD / Poster Annual 2007: Ryders Eyewear Poster Campaign GOLD / Design Annual 2006: Subplot Stationery SILVER / Design Annual 2017: Canada Post Dinos of Canada SILVER / Design Annual 2016: Subplot's Off Colour Guide to the Holidays SILVER / Design Annual 2015: Adopt-A-Pet Stamps for Canada Post MERIT / Design Annual 2016: Old Yale Tall Tales Series MERIT / Design Annual 2013: Level Ground Trading Packaging MERIT / Branding 6: Petcurean Pet Nutrition Brand Identity


Professional member of the Graphic Designers of Canada