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130 East 67th Street
New York, NY 10021

Company Name

Massimo Vignelli

Company Type



Italian, English

Established In



January 1931, Milan, Italy




+1 (212) 737-0538

Graphis Archives

Biography/Work Experience

Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. He came to the United States from 1957 to 1960 on fellowships from Towle Silversmiths in Massachusetts and the Institute of Design, Illinois Institute of Technology, Chicago. In 1960, with Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. In 1965, Massimo became co-founder and design director of Unimark International Corporation. With Lella, he established the offices of Vignelli Associates in 1971, and Vignelli Designs in 1978. His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.

Philosophy on Work

"I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually elegant, and above all timeless." - Massimo Vignelli

Professional Specialties

Characterized by The New York Times critic Paul Goldberger as“total designers,” the Vignelli’s designed for every domain: industrial and product design, advertising, identity, packaging, product, interior, architectural, magazine and newspaper design, exhibit design and environmental design.


1964 - Gran Premio Triennale di Milano 1964 - 1998 Compasso d’Oro, from (ADI), Italian Association for Industrial Design 1973 - Industrial Arts Medal of the American Institute of Architects (AIA) 1982 - New York Art Directors Club Hall of Fame 1982 - Honorary Doctorate in Fine Arts from Parsons School of Design 1983 - AIGA Gold Medal 1985 - First Presidential Design Award, presented by President Ronald Reagan, for the National Park Service Publications Program 1987 - Honorary Doctorate in Fine Arts from Pratt Institute School of Art and Design 1988 - Interior Design Hall of Fame 1988 - Honorary Doctorate in Fine Arts from Rhode Island School of Design 1991 - National Arts Club Gold Medal for Design 1992 - Interior Product Designers Fellowship of Excellence 1993 - New York State Governor’s Award for Excellence 1994 - Honorary Doctorate in Architecture from the University of Venice 1994 - Honorary Doctorate in Fine Arts from Corcoran School of Art 1995 - Design Award for Lifetime Achievement from the Brooklyn Museum 1996 - Honorary Royal Designer for Industry Award, Royal Society of Arts 2000 - Honorary Doctorate in Fine Arts from Art Center College of Design, Pasadena 2002 - Honorary Doctorate in Fine Arts from Rochester Institute of Technology 2003 - National Lifetime Achievement Award from the National Museum of Design at Cooper-Hewitt 2004 - Visionary Award from the Museum of Art and Design 2005 - Architecture Award from the American Academy of Arts and Letters


Mr. Vignelli studied art and architecture at the Politecnico di Milano in Milan, Italy, and later studied in Venice at the Universita di Architetturà.


Vignelli Associates have completed a large range of projects, including Corporate Identity Programs, Graphics Programs, Architectural Graphics, Transportation Graphics, Publication Design, Packaging Design, Interior Design, Exhibitation, Museum and Trade Show Design and Furniture and Product Design. Vignelli Associates are delighted to have worked with a large range of global clients, including but not limited to: American Airlines, Inc./Dallas TX Bloomingdale’s/New York, NY Brookstone Company/Peterborough, NH, Ford Motor Company/Detroit, MI Guggenheim Museum/New York, NY JC Penny/New York, NY McGraw-Hill/New York, NY Memorex/Palo Alto, CA New York Botanical Gardens/New York, NY Xerox Corporation/Rochester, NY American Stock Exchange/New York, NY IBM Corporation/New York, NY JBL Inc./Woodbury, NY The Metropolitan Opera Guild/New York, NY The New York Times/New York, NY Ritz-Carlton Hotels/New York, NY US Department of Interior: National Park Service/Washington, DC Warner Brothers Studio Stores/Nationwide BMW AG/Munich, Germany Misawa Homes Co., Ltd/Japan Radio Televisione Italiana: TG2 news Broadcast/Italy World Cup 2002 Candidacy Committee/Japan AT&T Building/New York, NY Metropolitan Transportation Authority/New York, NY Alitalia Airlines/Italy Fodor’s Travel Publications/New York, NY Penguin Books/London, England The Herald/New York, NY Barney’s/New York, NY Saks Fifth Avenue/New York, NY US Postal Service/Washington, DC Jaguar/auto shows Corning Glass Works/Corning, NY Venini Glass/Milan, Italy


Mr. Vignelli has taught and lectured on design in the major cities and universities in the United States and abroad. For the past ten years he has taught a summer course at the Harvard University Graduate School of Design. He is a past president of the Alliance Graphique Internationale (AGI) and the American Institute of Graphic Arts (AIGA) and the vice president of The Architectural League.

Area of Expertise

His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.