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710 Second Street South, Suite 602
Minneapolis, MN 55401

Company Name

Duffy & Partners

Company Type








Graphis Archives

Biography/Work Experience

Joe is one of the most respected and sought after creative directors and thought leaders on branding and design in the world. Joe’s work includes brand and corporate identity development for some of the world’s most admired brands, from Aveda to Coca-Cola to Sony to Jack in the Box to Susan G. Komen for the Cure. His work is regularly featured in leading marketing and design publications and exhibited around the world. In 2004 he founded Duffy & Partners as a new kind of branding and creativity company, partnering with clients and other firms in all communication disciplines. That year he also received the Legacy Medal from the AIGA for a lifetime of achievement in the field of visual communications. His first book—Brand Apart—was released in July 2005 and in 2006, he was recognized as one of the “fast 50” most influential people in the future of business by Fast Company. Joe’s leadership was recently recognized with the 2010 AIGA Fellow Award. You can follow Joe’s work and thinking via his Expert Designer contributions to Fast Company Magazine’s Design Blog, Duffy Point of View at http://www.fastcompany.com/tag/joe-duffy.

Professional Specialties

Logo Design, Package Design

Graphis Appearances

Graphis Annual 2005, Graphis Annual 2006, Logo Design 7


National Awards: Print Regional Design 2003, Type Directors 2003, One Show 2005, Print Regional Design 2005, Communications Arts Advertising & Design 2005, Type Directors 2005, AIGA 365 Print 2006, Art Directors Club 2006, One Show Award 2006, Print Regional Design 2007, Art Directors Club 2007, Communications Arts Advertising & Design 2007, One Show 2007, Art Directors Club 2008, AIGA 365 2008, One Show 2008, Print Regional Design 2008, WOLDA 2008. Club Awards: AIGA MN Design Show of Excellence 2002, AIGA MN Print Award 2004, AIGA MN Design Show Award 2004, AIGA MN Print Award 2005, AIGA MN Print Award 2006, AIGA MN Print Award 2007. Other Awards: Fast Company - Fast 50, AIGA Legacy Medal 2005 , AIGA Fellow Award 2010.

Featured In:

Books Authored



American Eagle Outfitters, Aveda, Basin White, BMW, Brown-Forman, Coca-Cola, Hands-On Network, Jim Beam, Kellogg’s, Susan G. Komen For The Cure, Thymes, International Trucks, The Islands of the Bahamas, New French Bakery, Nordstrom, Sony, Toyota, Whole Foods Market, Wolfgang Puck


One Club, AIGA

Area of Expertise

Duffy & Partners experience includes corporate branding identity projects for Fortune 100s, business-to-business and business-to-consumer organizations, as well as for visionaries and entrepreneurs across categories and geographies. Joe’s team is adept at designing solutions for diverse audience segments (e.g., customers, consumers, prospects, clients, recruits, employees, investors, the media and beyond).