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109 Vickery Street
Roswell, GA 30075

Company Name

Lorenc Design

Company Type



English & Polish

Established In



Jasliska, Poland







Graphis Archives

Biography/Work Experience

Jan Lorenc born in Poland, grew up in Chicago, moved the firm to Atlanta in 1981, and began to practice internationally since 1998. Co Author of "What is Exhibition Design" published in 2007 and translated into Polish, Chinese, Korean, and Russian 1975-77 - Ted Peterson Associates, Hinsdale, IL - Design Director for Target Stores Identity, Signage Design, Store Planning. 1974-75 - Design Consultants Inc - Design Assistant

Philosophy on Work

Every project has a storyline, so understanding the comprehensive project and developing a unique experiential storyline for each project is essential. We learn new things on each project through our design process. Having unique projects is always our goal, it allows us to grow with challenges that we have not had in the past. We have reinvented our firm each decade to become more comprehensive as far as experiential branding. We strive to create a seamless environment with landscape, architecture, interior design, graphic design, and industrial design.

Professional Specialties

Experiential Design which can involve macro environments down to personal space design.

Graphis Appearances

Graphis Designers USA, Vol 1-3, Lorenc+Yoo Design Feature Graphis Branding USA, Vol 1-2, Lorenc+Yoo Design Feature Graphis Corporate Identity 3 - Georgia-Pacific HQ Exhibit, Atlanta Graphis Corporate Identity 4 - Georgia-Pacific HQ Exhibit, Denver, McWane Science Center, Birmingham, PREIT Trade Show Exhibit. Lifetime TV Trade Show Exhibit. Zamias Trade Show Exhibit, Continuum Trade Show Exhibit.


2017 SEGD - Fellow - Selected as one the 42 Fellows. 1998 SEGD- Selected as one of 25 Monuments to Environmental Graphic Design.

Graphis Awards

2017 Graphis Design Annual - Paces West - SILVER AWARD, Wind Creek Montgomery BB King - SILVER AWARD 2015 Graphis Design Annual - Hyatt Regency New Orleans - GOLD AWARD 2016 Graphis Design Annual - Delta Flight Museum - GOLD AWARD 2014 Graphis Design Annual - OPALUS Experiential Design - PLATINUM AWARD, Vanke Plaza Experiential Design - GOLD AWARD, Christiana Mall Sculpture - GOLD AWARD 2013 Graphis Design Annual - Brookfield ICSC Trade Show Exhibit - GOLD AWARD 2011 Graphis Design Annual - Liquid Bar - GOLD AWARD 2009 Graphis Design Annual - DLC ICSC Trade Show Exhibit- GOLD AWARD 2005 Graphis Design Annual - Wordspring Discovery Center Exhibit - AWARD 2001 Graphis Design Annual - McWane Science Center, Lifetime TV Exhibit, First Union Exhibit - AWARD 2011 Graphis Design Annual - Liquid Bar - GOLD AWARD

Proudest Achievements

Being selected as SEGD Fellow in 2017. The ability to have a small firm and practice internationally. We have projects throughout China, Japan, Korea, the Middle East ( including the UAE, KSA, Qatar ) Europe, Russia, Ukraine, Canada, India, and North Africa. The ability to touch on all elements experienced in an environment.


MS Architecture, Georgia Institute of Technology, Architecture, 1994 MS Visual Design, Illinois Institute of Technology, Institute of Design, 1979 BS Industrial Design, Illinois Institute of Technology, Institute of Design, 1977


We have been fortunate to have found amazing staff, collaborators, and clients over our history and hope to find ongoing amazing opportunities to continue to grow. LORENC+YOO DESIGN www.lorencyoodesign.com, jan@lorencyoodesign.com


UPS, hbg design, Mayo Clinic, Samsung, EMAAR, Related, tvsdesign, Cooper Carry, Sony, Vanke, Greenland, Hines, Simon, GGP, Cadillac Fairview, Brookfield, KEO, HYATT, Marriott,


SEGD-Society for Experiential Graphic Design, Institute for Classical Architecture & Art, MODA - Museum of Design Atlanta, SCAD - Savannah College of Art & Design - Adjunct Professor, Georgia Tech, College of Industrial Design - Lecturer, FIT - Fashion Institute of Technology, NYC - Lecturer

Area of Expertise

Experiential Design, Wayfinding Design, Signage Design, Exhibition Design, Sculpture, Thematic Design, Architectural Jewelry Design, Branded Environments, and Industrial Design

Hobbies / Freetime

International Travel, Hiking, Road Biking, Mountain Biking, Kayaking, & Photography