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11378 Ovada Place
Los Angeles, CA 90049

Company Name


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Los Angeles, CA







Graphis Archives

Biography/Work Experience

Hugh Kretschmer is a Los Angeles native who grew up in a family of artists, discovering photography at age 13 under the guidance of his father, who was a photo-instrumentation engineer for McDonnell Douglas during the Mercury through Apollo missions. He graduated with honors from Art Center College of Design in 1984. In 1989 he started his own photography business photographing still-life collage assemblages for fiction and non-fiction magazine articles and advertising. A move to New York in 1995 and a shift in working style pushed his work into the consciousness of key members of the industry. His work has appeared in Vanity Fair, GQ, New York Times Magazine, Time, Newsweek, Oprah, and Fortune, along with advertising campaigns for Penn & Teller, Huggies, Old Spice, Toyota, Honda, and Compaq, to name a few. Now based in Los Angeles, he teaches photography at UCLA and Los Angeles Center for Photography (LACP). His work is collected through galleries in Los Angeles, Paris, and soon South Korea. He is a board member of Artist United, a trustee of Behind the Lens, and a board member of MOPLA.

Philosophy on Work

"My photographs have been described as fanciful, curious, imaginative, unusual, or a little creepy. Some are influenced by myriad dreams and desires of what life could be like…if only, while others are commentaries on the human condition, influenced by a perspective that honors and embraces the assets and deficits we all share as human beings, seasoned with a touch of quirk and irony."

Professional Specialties

"I consider myself an illustrator and visual storyteller who happens to use a camera. My working style is steeped in analogue techniques that range from collage and assemblage, to creating handcrafted props and sets. I strive for creating narratives that are arranged in front of the camera as much as possible, and relish problem solving.


American Photography (1993-1994, 2001-2004, 2005, 2008, 2015) International Photography Awards (2003, 2005) Communication Arts Magazine, Photography Annual (1992, 1999-2005, 2007, 2009, 2010) Communication Arts Magazine, Design Annual (1991, 1994-1995, 2002) International Motion Awards (2012) Graphis Publications, Photo Annual (1993, 1999-2001, 2007, 2010, 2015) Photo District News, Photo Annual (2000-2001, 2003, 2012, Photo District News, Photo/Design Awards (1992, 1998-1999) Photo District News, “Faces” Competition (2010) Photo District News, PDN/Nikon Self Promotion Awards (1994, 1998) Print Magazine, Regional Design Annual (1992, 1998-1999, 2000) Studio Magazine, Awards Annual (1992) Studio Magazine, Photo/Design Awards (1994) Creative Review, Photography Annual (2014) Gold Award, Photo Illustrations Series, Society of Publications Designers (2000)


BFA, Art Center College of Design, 1984


Advertising: Old Spice/Procter and Gamble Sony/Kōnan, Minato, Tokyo Tostitos/Frito Lay, Plano, TX Country Crock/Unilever, London, UK Toyota/Aichi, Japan Honda/Tokyo, Japan LCVCA/Las Vegas, NV TLC Network/Discovery Communications, Silver Spring, MD American Egg Board/Chicago, IL Zyvox/Pfizer, New York, NY Sunlight Detergent/Unilever, London, UK Nature Valley/General Mills, Golden Valley, MN Yamaha/Kakegawa-shi, Shizuoka, Japan Teknion/Toronto, Ontario, Canada The Violet Hour/New York, NY Editorial: New York Times Magazine/New York, NY Vanity Fair/New York, NY GQ/Condé Nast, New York, NY Esquire/Hearst Corporation, New York, NY Fortune Magazine/Time Inc., New York, NY "O" The Oprah Magazine/Hearst Corporation, New York, NY Men's Journal/New York, NY Time/Time Inc., New York, NY Newsweek/New York, NY Outside/Santa Fe, NM Inc/New York, NY Fast Company/New York, NY Los Angeles Times Magazine/Los Angeles, CA Los Angeles/Los Angeles, CA ESPN/New York, NY Golf Digest/New York, NY The Atlantic/Washington, DC Washington Post/Washington, DC Popular Science/Bonnier, Winter Park, FL UCLA/Los Angeles, CA USC/Los Angeles, CA


Board Member, Artist United Board Member, MOPLA Trustee, Behind the Lens Professional Member, American Photographic Arts