Biography/Work Experience

Genaro Solis Rivero is a graphic designer and a design educator teaching Graphic Design in the Department of Art and Art History at Baylor University since the fall of 2023. He began his career as a graphic designer at Equilibrio in Mexico City and co-founded Contrasto Group, a graphic design studio specializing in editorial design and branding. After Genaro received his M.F.A. degree from Texas State in 2012, he opened Genaro Design, a boutique branding agency in San Antonio, Texas. The spring of 2020 brought a great opportunity for a joint venture with Legacy79; since Genaro has been the Master Ideator of the L79 Family and a proud 79er! Genaro strongly believes in giving back to the community; hence, he has utilized his expertise in graphic design to support several cause-based NPOs throughout the years. His philanthropic spirit began with his involvement with the Shriners Hospitals for Children in the late ’90s. In 2017, Genaro undertook the Classical Music Institute rebrand as a pro-bono work and this relationship led him to serve as Chair of the Marketing Committee of the CMI Board of Directors for a couple of years. Genaro’s communication design has been recognized by national and international industry-leading organizations and publications, which include: The American Advertising Federation, Art Directors Club of Houston, Creative Summit, Dallas Society of Visual Communications, Good50x70, Graphis Press, and LogoLounge. Teaching what I love and loving what I teach is how Genaro describes his new passion for design education. He loves a good glass of wine, is a foodie—and espresso is a must. Genaro loves to travel and learn about different cultures. He is a Dallas Cowboys fan, although his passion for horses influenced his inclination for the Denver Broncos when he was a child. He is a member of the Community Bible Church and enjoys contemporary Christian music. He is married, and his two boys keep him busy when he is not teaching, reading, or designing.

Philosophy on Work

Genaro embraces a systems-based mindset in graphic design, a vital element of the human-centered design philosophy. This perspective allows for a comprehensive approach beyond individual materials, offering holistic solutions catering to all aspects. Moreover, it encourages designers to discover cohesive solutions that effectively convey targeted messages across various platforms and channels. Additionally, Genaro firmly believes that graphic design revolves around precise visual communication. As such, he advocates for a strategic approach to every project, resulting in solutions that are not only consistent but also impactful and successful. Lastly, he recognizes the significance of storytelling and conceptual strategies in achieving these desired outcomes. In Genaro’s design philosophy, the concept is King!

Professional Specialties

Teaching Graphic Design, Corporate Identity, Branding, Collateral, Posters, Brandmarks, Logos, Strategy

Graphis Appearances

Graphis New Talent 2011 (student) Graphis New Talent 2019 (professor) Graphis New Talent 2020 (professor) Graphis New Talent 2021 (professor) Graphis New Talent 2022 (professor) Graphis New Talent 2023 (professor) Graphis Design Annual 2018 Graphis Design Annual 2019 Graphis Design Annual 2020 Graphis Design Annual 2021 Graphis Design Annual 2023 Graphis Poster Annual 2020 Graphis Poster Annual 2019 Graphis Advertising Annual 2020 Graphis Packaging 10

Awards

AAF—10th District 2021 • Silver • Legacy79 Miner’s Journal AAF—San Antonio Addy 2021 • Silver • Legacy79 Miner’s Journal LogoLounge 12 • Published • Drinks on US logo Graphis Design Annual 2021 • Silver • Drinks on US self-promotional AAF—San Antonio Addy 2020 • Gold • Drinks on US self-promotional AAF—San Antonio Addy 2020 • Silver • Classical Music Institute website Graphis Advertising Annual 2020 • Silver • Vote advertisement Graphis Design Annual 2020 • Honorable Mention • Tenshoshade logo Graphis Design Annual 2020 • Honorable Mention • Dream Today Tomorrow, The Doseum Exhibition logo Graphis Poster Annual 2020 • Honorable Mention • For Mexico poster LogoLounge 11 • Published • Vote logo LogoLounge 11 • Published • Enterprise Solutions logo Graphis Design Annual 2019 • Gold Award • Marioli Mexican Cuisine logo Graphis Poster Annual 2019 • Honorable Mention • Vote poster Graphis Design Annual 2018 • Honorable Mention • Tacoart logo AAF—National • Gold Award • 50/50 logo AAF—10th District • Silver Award • 50/50 logo AAF—San Antonio • Gold Award • 50/50 logo LogoLounge Master Library Type & Calligraphy • Published • Stay Dog Hotel logo LogoLounge 7 • Published • Art + Baking logo LogoLounge 7 • Published • Fin—greenpeace logo LogoLounge 7 • Published • Marioli Catering logo LogoLounge 6 • Published • Red Caboose logo LogoLounge Master Library Shapes & Symbols • Published • Equilibrio logo LogoLounge 6 • Published • Stay Dog Hotel logo XXV Creative Summit • National competition • Coveted Memorial Ralph Award Graphis New Talent Annual 2011 • Gold Award MFA Showcase 2010 • Best of Show Art Directors Club of Houston, student show • Bronze Medal Art Directors Club of Houston, student show • (2) Merit Awards Good50×70, Milan, Italy • Two Posters Logolounge, vol. 6. • Two Logos published XVII Creative Summit, San Marcos, Texas. National competition. Excellence Award Spring 2001 Art Directors Club of Houston, student show • Gold Medal Spring 2001 Dallas Society of Visual Communications, student show • Excellence Award Fall 2000 Art Directors Club of Houston, student show • Excellence Award Spring 2000 Dallas Society of Visual Communications, student show • Best of Poster Category Award

Graphis Awards

Graphis Design Annual 2021 • Silver • Drinks on US self-promotional Graphis Advertising Annual 2020 • Silver • Vote advertisement Graphis Design Annual 2020 • Honorable Mention • Tenshoshade logo Graphis Design Annual 2020 • Honorable Mention • Dream Today Tomorrow, The Doseum Exhibition logo Graphis Poster Annual 2020 • Honorable Mention • For Mexico poster Graphis Design Annual 2019 • Gold Award • Marioli Mexican Cuisine logo Graphis Poster Annual 2019 • Honorable Mention • Vote poster Graphis Design Annual 2018 • Honorable Mention • Tacoart logo Graphis New Talent Annual 2011 • Gold Award

Proudest Achievements

MFA Thesis Dissertation: BRICKS FOR JUSTICE, A TRAVELING EXHIBITION FOR INTERNATIONAL JUSTICE MISSION, A HUMAN RIGHTS ORGANIZATION

Featured In:

Articles

Graphis Journal 371

Articles

LogoLounge Book 12

Education

MFA in Communication Design, Texas State University

Other

Teaching what I love and loving what I teach.

Clients

Actium BioSystems Asociación de Empresarios Mexicanos Aereos Aervit Afina Alloy Merchant Finance ANTAD Aspireon, The Bank of San Antonio Atlas Aerospace Avante Wealth Axionamex—Spain Barcel Candysense Classical Music Institute Commsa Crosswell Advisors The DoSeum Editora de Gobierno del Estado de Veracruz Fundación Aquí Nadie se Rinde Greensmart Decor GIMSA—Grupo Industrial Monclova, S.A. GPA Energy Grupo Bimbo Grupo Parlamentario del PAN Hellmann’s USA KFernandez & Associates Lili Alessandra Legacy79 Marioli Mexican Cuisine MAS Consulting Group the McNay Art Museum Sanofi-Aventis Secretaría de Turismo del Estado de Guanajuato, Mexico Petrolera de Amatitlán Rebasa Siempre México Tacoart Tensoshade Texas Diaper Bank TXU Energy, Dallas Unilever Best Foods USA Vantage Bank Texas

Affiliations

AIGA San Antonio AAF–San Antonio

Area of Expertise

Corporate Identity and Branding