FERDINAND ALEXANDER PORSCHE Ferdinand Alexander Porsche, grandson of the founder of Porsche and son of the man who started making Porsche sport cars, was born in Stuttgart in 1935. He served an apprenticeship in mechanical engineering at Bosch in Stuttgart before attending the "Hochschule für Gestaltung" (HfG) in Ulm from 1957. By 1958, however, Ferdinand Alexander Porsche was already working in the construction department at what was then Porsche KG. In 1962 Ferdinand Alexander Porsche became head of the design division at Porsche KG. Most of the 1960s Porsche racing cars and sport cars are Ferdinand Alexander Porsche designs, including the "904 Carrera" (1963) and the legendary Porsche "911" (1964). In 1972 Ferdinand Alexander Porsche founded the Porsche Design Studio, moving it in 1974 to Zell am See, Austria. In the years that followed the move, Ferdinand Alexander Porsche designed a great many lifestyle products and stylish menswear accessories, including wristwatches, glasses, and pens, not to mention a great many utilitarian wares and household appliances. All designs by Ferdinand Alexander Porsche are distinguished by clarity, elegance, and consummate workmanship. "Design must be functional and functionality must be translated into visual aesthetics, without any gimmicks that have to be explained."