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Pedro de Medinalaan 9
Amsterdam, Noord Holland 1086 XK

Company Name

Total Design

Company Type







+31 20 750 95 00

Graphis Archives

Biography/Work Experience

Edwin van Praet (1971) Studied graphic and typographic design at the St. Joost Academy of Fine Arts in Breda, the Netherlands. During his study he worked for a number of design studios as an assistant designer. After graduating he worked seven years as a designer for Tel Design in The Hague. From 2003 – 2010 he worked as a Senior Designer and since 2010 as Creative Director at Total Design, where he is responsible for the development of Strategy, Identity and Branding projects. Edwin has received various awards for his work in national and international design competitions.

Professional Specialties

Art Direction, Branding, Concepts, Corporate Identity, Corporate Design, Creative Direction, Creative Strategy, Design Thinking, Graphic Design, Information Design, Logo Design, Signing, Social Media, Strategic Design, Team Motivation, Typography, Visual Identity, Wayfinding, Web Design


ADCN (2×), Cannes Lions (1×), European Design Awards (4×), F.G. Kordes Trofee (1×), German Design Award (5×), Grafische Cultuurstichting (1×), Graphis New York (8×), International Design Awards (8×), Kalenderwedstrijd (1×), Red Dot (1×), Rijkshuisstijl Award (1×), One Show (2×)

Graphis Awards

Graphis – Gold 4×, Silver 1×