avatar View Regular Portfolio


57 E 95 St Apt 8
New York, NY 10128

Company Type



Italian, spanish, english, proficient portuguese.

Established In










Graphis Archives

Biography/Work Experience

Self taught Photographer with studies in Audiovisual Advertising in Madrid, and Pedagogical Science in Caracas. His commercial work covers an extensive list of corporations, small firms and individuals. For the last 20 years he has worked independently for advertising agencies in commercial photography, and at the same time, he had developed his own language for his personal artistic portraiture work.

Philosophy on Work

LIGHT The more layers of meaning one adds in images, the deeper and longer lasting the dialogue with the viewer. An image with text and subtext stays in the mind and keeps the conversation going after days. And that´s why I believe in studying how the great masters of painting used light: light has the power to speak densely or lightly, and always engagingly. I believe in meticulous sets: detail speaks in beautiful adjectives. I believe some of the best conversations are about shared experiences or experiences one would love to share: that´s why I focus on portraits and endlessly try to distill deeply felt experiences, lived or dreamed, from them. Deeply felt experiences make great conversations and what I´m passionately trying to do, is speak through the camera, long, deep and often beautiful conversations.

Professional Specialties

Advertising, Portrait, Fine art


• PX3 Prix de la Photographie Paris Gold/Honorific Mention/France 2015 • Promax Awards/ Silver/ Poster/ HBO Profugos/USA 2014 • Promax Awards/ Gold/ Poster/ HBO Señor Avila/USA 2013 • Telly Award People’s Choice Bronze Award/USA 2013 • Promax Awards/ Gold/ Poster/HBO Capadocia 1&2/USA 2011 & 2012 • Honorable Mention in Fine Arts, IPA Awards/USA 2012 • Honorific Mention in Fine Arts, Intl Color Awards/ USA 2011 & 2012 • Clio Awards NYC/ Bronze 2011 • Hasselblad Masters Award/ Portrait Category/Denmark 2009-2010 • James E. Burke Johnson & Johnson Global Awards/ 2009-2010 • Nominee Advertising Category, International Color Awards/USA 2009 • OJO de Iberoamerica/ Premio Pais/ Buenos Aires 2008-2009 • “Photographer of the year”/ Círculo Creativo de Venezuela/ Caracas 2007-2008 • Cannes Lions/ National Diploma/ 2000-2001-2002/ Finalist/ 2008 • Promax Award / Gold/ Series Campaign/ 2009 • ADDY Awards/ Gold and Silver 2005 • Grand Prix/ Gold/ Circulo Creativo de Venezuela/ Caracas – 2007 • Promax Award/ Bronze/ Cinemax Photo booth Campaign/ 2007 • Festival ANDA (National Advertising Association of Venezuela)/ 1994-2012 • 5 Grand Prix/ 9 Gold/ 5 Silver/ 5 Bronze • Creative Standard International of New York/ 2 Finalist NYC 2002 • Festival del Caribe/ Gold 2000/2001/2002 • FIAP Gold/Silver/Bronze Finalist Award/ Buenos Aires 2000-2001-2002 • London Festival/ Finalist/ London 2000 & 2002 • New York Festival/ Finalist Award/ New York 2000-2001-2002

Proudest Achievements

Hasselblad Masters Portrait 2010 , PX3 Prix de Paris 2015, Honored as Westcott Top Pro 2011, Honored as member of the Sandisk Extreme Team 2010, “Phocus” Hasselblad Software Image v 2.6.4 2012.


Self taught in photography master Eduardo Diaz from Spain, Audiovisual Advertising in IUNP Madrid, 1 year of Pedagogical Science UCAB Caracas.


SPECIAL PARTICIPATIONS • Galleries: Villa Del Arte (Barcelona), Le Royer (Montreal) • Jury member LUCEO AWARDS 2013 • Jury member Hasselblad Masters LA 2012 • Collaboration in the book “Capture” from Brooks Institute Press • Featured in Photography Magazines Germany, Portugal, Venezuela. • Displayed Images in Australia, France, USA. • Lectures and Seminars in Oslo, London, Bogota, Cologne, Miami, Caracas, Mexico • Solo Exhibitions/TamboMiami 2004, Edge 46/Miami 2007, RMTF/Caracas 2012 • Solo Exhibition and Lecture in Concord University (West Virginia) 2011 • Collective Exhibitions for Hasselblad Masters in : • Hong Kong/ Macao/Copenhagen/SaoPaulo/Amsterdam/BuenosAires 2009-2010 • NYC/Mexico/Colgne/London 2011 • 1 Auction Step By Step Foundation/USA 2008 • 1 Coleccion de Honor/ National Photography Convention/ Caracas 1997 • Photography teacher in IDC (Caracas Design Institute) 1995-1999


SONY Pictures, VIACOM, HBO , Ogilvy and Mather, JWT, Bravo Group, ALMA DDB among others.

Area of Expertise

Emotional illumination,

Hobbies / Freetime

Movies, Internet surfing, Museums.