Biography/Work Experience

Bill Aitchison has been creating award-winning advertising concepts and campaigns for 30+ years. His work goes far beyond promoting clients’ products and services — his strategic and ground-breaking creative drives consumers to think, feel and most importantly, respond and take action. He is the ideal mix of brand & direct and digital & traditional with an extensive and impressive portfolio. Bill has served as both staff and freelance Art/Creative Director for leading ad agencies including CDM/LA, Chiat/Day, Dailey, DDB/LA, Havas Edge Hawthorne, Ogilvy/LA, Publicis/Dialog, RAPP/LA, Ryan Partnership and Tracy-Locke/LA. Proficient in all channels, Bill has created integrated campaigns for print, out-of-home, broadcast, digital, mobile & social. His expansive experience includes art direction & creative leadership for American Express, Amgen, Bank of America, Black+Decker, BH Bikes, DirecTV, Cigna HealthCare, Dyson, E!, Hamilton Beach, Heineken, Pepsi, TransAmerica, Universal Studios Hollywood & CityWalk and Warner Bros. As the founding VP/CD of Ryan Partnership in Los Angeles, Bill built and supervised a cutting-edge creative department of art directors, copywriters and studio production artists. Bill also played an integral role in the early creative development and successful launch of NetZero. Bill has been honored numerous times for his pro-bono work with non-profit organizations including The Bowery Mission, spcaLA, The Shriners Organization, The Rotary Club, HSUS, United in Light Draft Horse Sanctuary and Cancer Support Community. He is proud to be a part of the marketing committee for the Jewish World Watch’s Solar Cooker Project, which provide solar cooker kits to thousands of refugee’s in Darfur/Sudan. Born and raised in northern New Jersey, Bill lives in Southern California with his wife, two sons and their dog. He’s earned his 2nd-degree blackbelt and has been raised to the degree of Master Mason in the Fraternal Order of Free & Excepted Masons.

Philosophy on Work

Create award-winning, response-driven advertising/marketing for my clients.

Professional Specialties

Beverage, entertainment, fitness, financial, food service, healthcare, health/beauty, home building, home services, insurance, non-profit, packaged goods, pharma, retail, theme parks, toys, transportation services

Awards

Addy Awards, Aurora, Clio, Communicator Awards, Davey Awards, DotComm Awards, ERA Moxie Awards, Graphis Gold Award, Hermes Creative Awards, Pioneer Awards, Telly Awards, W3

Graphis Awards

Graphis Type 4: Gold Award: Best Type In Use: AirCraft Gastropub logo

Featured In:

Books

LogoLounge Book Series: MASTER Library Initial & Crest Logos baCreative logo, LOGO BOOK 9: AirCraft Gastropub Restaurant logo

Books

Graphis: Type Book 4 Best Type In Use: AirCraft Gastropub logo; Design Annual 2022 Honorable Mention: GroovE Electric Bikes logo

Education

School of Visual Art - BFA

Other

Freemasons - Master Mason

Clients

Brand Experience (partial list): Acadia, American Express, Amgen, Anthelios, Ashton Woods Homes, Assurant Health, Bank of America, Beverly Center, BH Bike & Fitness. Black+Decker, Blockbuster, Cal Fed Bank, Cigna Healthcare, Dental Plans, DIRECTV, Disney, East West Bank, Easy Motion Electric Bikes, E! Entertainment, Fingerhut, Gilead, Good Sam Club, Heineken USA, HomeAdvisor, H&H Homes, Humane Society of the United States, KFC, Mattel, MaxClarity Acne Medication, NetZero, Pedigree/Whiskas Pet Food, Pepsi, Quicken One Reverse Mortgage, Ranexa, Sunkist Fruit Roll, Uncle Ben's Foods, Universal Studios, Warner Bros Consumer Products

Area of Expertise

Art/Creative Director, Brand Identity Designer

Hobbies / Freetime

Karate (2nd Black Belt/Tang Soo Do), pickle ball, tennis, yoga, hiking