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499 Park Ave, 19th Fl
New York, NY 10022

Company Type


Established In






Graphis Archives

Biography/Work Experience

Lippincott is a true pioneer in the art and science of branding. Founded in 1943, we coined the term “corporate identity” and in doing so ushered an entirely new way businesses connect with people.

Philosophy on Work

Lippincott is a creative consultancy that helps leaders achieve meaningful and enduring impact. We bring to our clients’ toughest challenges the acumen, rigor and preparedness of a premier business consulting firm – and the spirit, courage and imagination of a world-class design agency. We believe that a brand is more than just the representation of who you are – it is who you are and who you aspire to be. We believe brand is possibility.

Professional Specialties

We are a team of designers, strategists, innovators and change agents, who see brand as a powerful force to move the metrics that matter.


2015 The Best Brand Awards: Optiv - Best Brand of North America & Canada GOOD DESIGN™ Award for Environments: Lotte Duty Free GOOD DESIGN™ Award for Graphics and Packaging: Creative Art Works; Southwest Airlines; Milk Music; Hyatt Centric LogoLounge Volume 9: BLACK+DECKER; Creative Art Works; Contour; Eteris; Stanley; The Vitamin Shoppe Graphis Typography 3: Pencil to Pixel The Hub Prize: Lotte Duty Free W3 Awards: “Brand is Possibility” REBRAND Hall of Fame: Lippincott - honoree Graphic Design USA: 2015 American Graphic Design Awards: Hyatt Centric; Olive Garden Graphis Design Annual 2016: Creative Art Works - Silver, Branding; Southwest Airlines - Silver, Branding; Lotte Duty Free - Merit, Environmental; Olive Garden - Merit, Branding; Samsung Milk Music - Merit, Branding Graphic Design USA: American Package Design Awards: BLACK+DECKER Transform Awards: Southwest Airlines - Gold Design Management Institute

Graphis Awards

2015 Graphis Typography 3: Pencil to Pixel - Gold 2014 Graphis Design Annual 2015: Avianca - Gold, Branding; BLACK+DECKER - Gold, Branding; Monotype - Gold, Exhibits; Stanley - Gold, Branding 2013 Graphis Design Annual Awards: Delta Air Lines Sky Club – Gold; Dell Owner's Manual – 100 Best the Americas 2010 Graphis Design Annual Awards: Meredith; Hayneedle; United; glaad



Area of Expertise

Brand strategy, marketing and customer strategy, design and expression, naming, experience innovation, organizational engagement, brand management and activation