Biography/Work Experience

More than 20 years experience focused on leadership, management and design projects for corporate graphic identity and branding consultancy work.

Philosophy on Work

We understand your story is unique. That is why our logos and brand solutions are individually crafted for each of our clients. We are aware that our ideas won´t be for everyone but neither are we. We are focused on strong concepts, simplicity and strategic thinking, with really hard working for over twenty years.

Professional Specialties

Visual Identity / Branding / Logo Design / Art Direction / Packaging / Editorial Design

Graphis Appearances

Design Annual - 2019 Design Annual - 2018 Design Annual - 2017 Logo Design 9 - 2017 Design Annual - 2016 Design Annual - 2015 Branding - 2013 Poster Annual - 2013 Design Annual - 2013 100 Best in Design - 2012 Logo Design 8, Graphis - 2012 Logo Design 7, Graphis - 2007

Awards

Some selected awards since 2005 2020_ 2 World Logo Design Annual (WOLDA), Montreal 2019_ Silver Indigo Design Award “Best Logo”, Amsterdam 2019_ Bronze Indigo Design Award “Best Logo”, Amsterdam 2018_ 3 World Logo Design Annual (WOLDA), Tokio 2018_ 2 Graphis Gold Awards “Best Design Annual”, New York 2018_ 2 Graphis Silver Awards “Best Design Annual”, New York 2018_ Graphis Merit Award “Best Design Annual”, New York 2018_ 2 Silver BEST BRAND AWARDS, Tenerife 2017_ 3 World Logo Design Annual (WOLDA), Düsseldorf 2017_ 2 Graphis Silver Awards “Best Design Annual”, New York 2017_ Premio “Plaza Valle de Suchil” CENP a la Mejor Trayectoria Profesional, Madrid 2017_ Graphis Platinum Award “Best Logo Design”, New York 2017_ Graphis Gold Award “Best Logo Design”, New York 2017_ 7 Graphis Silver Awards “Best Logo Design”, New York 2017_ 7 Graphis Merit Awards “Best Logo Design”, New York 2016_ 2 Silver BEST BRAND AWARDS, Tenerife 2016_ 3 Graphis Silver Awards “Best Design Annual”, New York 2016_ Graphis Merit Award “Best Design Annual”, New York 2016_ Hiiibrand Bronze Award, Nanjing, China 2016_ Hiiibrand Merit Award, Nanjing, China 2015_ 2 Silver “Best Brand Awards”, Tenerife 2015_ Graphis Gold Award “Best Design Annual”, New York 2015_ Graphis Bronze Award “Best Design Annual”, New York 2014_ Graphis Bronze Award “Best Design Annual”, New York 2014_ Bronze Award, European Design Awards (EDAwards), Colonia, Germany 2014_ Favourite Design Award, Avignon (2.014) 2013_ Graphis Gold Award “Best Branding Design”, New York 2013_ 2 Graphis Gold Awards “Best Design Annual”, New York 2013_ Graphis Silver Award “Poster Design”, New York 2013_ Favourite Design Award, Avignon 2012_ 2 Graphis Platinum Award “Best Logo Design”, New York 2012_ 5 Graphis Gold Award “Best Logo Design”, New York 2012_ 1 Graphis Gold Award “100 Best in Design”, New York 2011_ 2 World Logo Design Award (WOLDA), Milán 2011_ Bronze Award, European Design Awards (EDAwards), Vilnius, Lituania 2010_ 2 ANUARIA awards: “Best Logo Design” & “Best Corporate identity” 2010_ World Logo Design Award (WOLDA), Milán 2010_ Bronze Award, European Design Awards (EDAwards), Rotterdam 2010_ AEPD National Design Award, XIII edition, Madrid 2009_ ANUARIA award, Madrid 2008_ 2 Good Logo Design Awards, Chicago Athenaeum, Illinois 2008_ “Best of Europe” & “Best of Spain” Logo Design Award (WOLDA), Milán 2008_ Logo Design Award (WOLDA), Milán 2008_ 2 Silver Awards, European Design Awards (EDAwards), Estocolmo 2007_ Graphis Platinum Award, New York 2007_ 2 Graphis Gold Award, New York 2007_ AEPD National Design Award, XII edition, Madrid 2007_ “Best of Spain” European Logo Design Award (EULDA), Milán 2007_ 1 Logo Design Award, Milán 2006_ National Logo Design award ANUARIA, Madrid 2006_ 4 Logo Design Awards (EULDA), Milán 2005_ Judge Special Mention AEPD National Design Award, XI edition, Madrid ...

Graphis Awards

2018_ 2 Graphis Gold Awards “Best Design Annual” 2018_ 2 Graphis Silver Awards “Best Design Annual” 2018_ Graphis Merit Award “Best Design Annual” 2017_ 2 Graphis Silver Awards “Best Design Annual” 2017_ Graphis Platinum Award “Best Logo Design” 2017_ Graphis Gold Award “Best Logo Design” 2017_ 7 Graphis Silver Awards “Best Logo Design” 2017_ 7 Graphis Merit Awards “Best Logo Design” 2016_ 3 Graphis Silver Awards “Best Design Annual” 2016_ Graphis Merit Award “Best Design Annual” 2015_ Graphis Gold Award “Best Design Annual” 2015_ Graphis Bronze Award “Best Design Annual” 2014_ Graphis Bronze Award “Best Design Annual” 2013_ Graphis Gold Award “Best Branding Design” 2013_ 2 Graphis Gold Awards “Best Design Annual” 2013_ Graphis Silver Award “Poster Design” 2012_ 2 Graphis Platinum Award “Best Logo Design” 2012_ 5 Graphis Gold Award “Best Logo Design” 2012_ 1 Graphis Gold Award “100 Best in Design” 2007_ Graphis Platinum Award “Best Logo Design” 2007_ 2 Graphis Gold Award “Best Logo Design”

Proudest Achievements

Everyday work

Featured In:

Books

2020_ OPTIMVS, Veredictas International // 2020_ WOLDA’19, International Editorial-Design & Research Forum // 2019_ Logo Lounge 11, Rockport Publishers // 2019_ Graphis Design Annual, Graphis // 2018_ WOLDA’18, International Editorial-Design & Research Forum // 2018_ Graphis Design Annual, Graphis // 2017_ WOLDA’17, International Editorial-Design & Research Forum // 2017_ Logo Lounge 10, Rockport Publishers // 2017_ Graphis Design Annual, Graphis // 2017_ Graphis Logo Design 9, Graphis // 2016_ Graphis Design Annual, Graphis // 2016_ Visual Harmony, Send Points // 2015_ Nature Logo, Counter-Print // 2015_ Best Design Identity, KAK Project // 2015_ Graphis Design Annual, Graphis // 2015_ Alphabet Logo, Counter-Print // 2015_ Favourite Designers of the Year 2014, Ed. Favourite Design // 2014_ Human Logo, Counter-Print // 2014_ Logo Lounge 8, Rockport Publishers // 2014_ Monogram Logo, Counter-Print // 2014_ Favourite Designers of the Year 2013, Ed. Favourite Design // 2013_ Logo Creed, the magic and method behind great logos, Rockport Publishers // 2013_ Graphis Branding, Graphis // 2013_ Animal Logo, Counter-Print // 2013_ Graphis Poster Annual , Graphis // 2013_ Graphis Design Annual , Graphis // 2012_ Release Me!, Monsa Ediciones // 2012_ Logo Lounge 7, Rockport Publishers // 2012_ Select K, Ed. Index Book // 2012_ LL. Master Library 4, Type and Calligraphy Logos, Rockport Publishers // 2012_ Graphis 100 Best in Design, Graphis // 2012_ Graphis Logo Design 8, Graphis // 2012_ Basic Promo, Ed. Index Book // 2011_ LL. Master Library 3, Shapes and Symbols, Rockport Publishers // 2011_ Innovative Stationary Graphics, Monsa Ediciones // 2011_ Symbol, Laurence King Publishing // 2011_ EDAwards, European Design Ltd. // 2011_ Logo Lounge 6, Rockport Publishers // 2010_ Fashion Branding, Monsa Ediciones // 2010_ LL. Master Library 2, Animal & Mythology Logos, Rockport Publishers // 2010_ Select I, Ed. Index Book // 2010_ Basic Identity, Ed. Index Book // 2010_ Plus Wine, Monsa Ediciones // 2010_ WOLDA’09, Eulda Books // 2010_ EDAwards, European Design Ltd. // 2010_ Excellent International Design 2009, Ed. Madison Series // 2010_ LL. Master Library 1, Initial and Crest Logos, Rockport Publishers // 2009_ Basic Logos, Ed. Index Book // 2009_ Brand and Branding, Monsa Ediciones // 2009_ Always Chapas 2, Blur Ediciones // 2009_ Logo Lounge 5, Rockport Publishers // 2008_ Logo Lounge 4, Rockport Publishers // 2008_ International Design Yearbook II // 2008_ WOLDA’08, Eulda Books // 2008_ Select G, Ed. Index Book // 2008_ A tribute to Celebrities, Ed. Index Book // 2008_ EDAwards, European Design Ltd. // 2007_ Graphis Logo Design 7, Graphis // 2007_ Select F, Ed. Index Book // 2007_ EULDA’07, Eulda Books // 2006_ EULDA’06, Eulda Books // 2006_ Always Chapas, Blur Ediciones // 2006_ Select D, Ed. Index Book // 2006_ Structural Greetings, Ed. Index Book // 2006_ Identity Made in Spain, Ed. Index Book // 2005_ Select C, Ed. Index Book // 2005_ Promo Made in Spain, Ed. Index Book // 2004_ Logos Made in Spain, Ed. Index Book

Articles

2020_ Graphis Journal nº 364 // 2013_ News Packaging nº 8 // 2013_ Rolling Stone nº 163 // 2013_ OnMadrid nº 349 // 2012_ UNIQUE magazine nº 52 // 2010_ Gallery Best Graphis nº 8 // 2010_ El País Semanal nº 1.760 // 2010_ Gallery Best Graphis nº 5 // 2010_ Cinco Días nº 9.094 // 2009_ Pen nº 61 // 2009_ Sibaritas nº 77 // 2009_ Sobremesa nº 275 // 2008_ Communication Arts nº 360 // 2008_ Experimenta nº 60 // 2007_ Print nº 61 // 2007_ Arte y Diseño nº 97

Books Authored

2011_ Fundamentos básicos de Diseño Gráfico, Ed. viaformación 2007_ Graphic Generation, Ed. Buchmann

Museum/Gallery Collections

Chicago Athenaeum: Museum of Architecture and Design, Illinois

Museum/Gallery Exhibitions

128 Miradas: Diseño Gráfico Español 2005-2012, Cartográfica Madrid Diseña

Education

Alvaro Perez studied Advertising Art and Visual Creation and graduated from Centro Español de Nuevas Profesiones in early 90’s. He obteined an MA in Business Visual Identitity from Istituto Europeo di Design.

Clients

El Paso, Galería de Comunicación has worked directly or through intermediaries for big and small clients for 20 years. These are some of them: Aldeasa All Fotografía Ayuntamiento de Las Palmas Bpack Buchmann Ediciones Caja de Ávila Canal de Isabel II Cáritas Madrid Centro Español de Nuevas Profesiones Comité Paralímpico Español Comunidad de Madrid Correos Crumbzz Cakes Cuarto Color Destiny Room Deudae DGT eMadrid ENISA Enrique Armisén Envía Telecomunicaciones de Nueva York Eonion Escuela Superior de Publicidad Eugenio Lumbreras EUROPAC GRUPO FRIBIN GMI Gourmet Pescaderías Grupo Delgado Grupo Kepler Grupo Regente Grupo Zena Iberbuilding Idayvuela.com IDH Joyas INAEM Instituto Cervantes io community iTransfer Lazar Invernaderos Majórica MASCOMPANY Ministerio de Cultura y Deporte, Gobierno de España Mr. Think Museo Nacional de Ciencia y Tecnología, España Nextiny Tours Olia ONCE Ontier Pilot Point’s City Council Procenet Recreativos Franco SADE Consultoría Técnica Taurobulia TERAmeasure The Attic Labs The Party Set Tiendas Oro Torch Toucan Wireless Entertainment Unipapel Universidad Carlos III de Madrid Universidad Rey Juan Carlos Valor Intangible Valpravega Vetclan Veterinarios Vinos Sancti Spíritus VITAVAL Zadibe-Maxxium ...

Affiliations

Spanish Association of Graphic Designers (AEPD) Madrid Designers (di_mad)

Area of Expertise

Logo Design, Brand Design

Hobbies / Freetime

Skull rings, tattoos, hot rods and rock n'roll www.purometal925.com