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Long Beach, CA 90814

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Graphis Archives

Biography/Work Experience

I am Designer fortunate enough to live and work from beautiful Long Beach, California. aka "The LBC". BEGINNINGS: My career started from Artist, Graphic Designer, to Art Director creating apparel graphics and packaging during the emerging surf, skate, and streetwear scene of the mid 90's through early 2000's. Brands I am so proud to have worked with were Freshjive, JNCO Jeans, Vexel Brothers, Quiksilver, Rusty surfboards, and Vans. The disruptive-design approach we took to connect with the culture shaped my unique point-of-view that defines my creative work today to provide successful design solutions.   MATURITY: Next, I brought my growing passion for branding and marketing to Skechers Footwear becoming their first Creative Director. I managed a design team of 5 that grew to 20+ designers and contractors that met the needs of explosive growth the company was experiencing. Our in-house department was structured as a creative agency responsible for retail store design, product launches and packaging, ecommerce marketing, UI/UX design, lifestyle and sales catalogs, global advertising campaigns, and company branding.  EXPERTISE: Currently, I am the Creative Director for one of the most successful ecommerce businesses you never heard of, LD Products. The team I manage is responsible for the design and marketing of more than 6 customer facing websites. We provide UI/UX design and guidance, online promotional campaigns, brand management, and  packaging for the LD line of branded products of ink and toner, office supplies, and now apparel. HERE TO HELP: As a freelance contractor, FM three, I work as a strategic partner with clients from established businesses to startups. I specialize in brand Identity, product packaging, ecommerce websites, typography, and Marketing that CONNECT BRANDS WITH PEOPLE.

Philosophy on Work

Not work but a friendship, partnering with businesses and individuals providing design solutions that connect a brand with people.

Professional Specialties

With a can-do attitude I apply expertise in brand development, marketing, ecommerce everything, website design, and product packaging to each project I work on. I have proven history of managing teams and inspiring those around me to perform at their best. Plus, I understand the best way to motivate is by doing so as an hands-on designer I am able to execute on projects from start to finish. In addition I have contributed to the growth of start-ups as well as global brands by understanding how to effectively communicate to, and engage the consumer.

Area of Expertise

Branding, Ecommerce, Packaging, Typography