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The assignment was to create an advertisement for Tom's of Maine natural products that communicated the benefits of the product. Tom's of Maine toothpaste, deodorant and other products are made from all-natural ingredients and do not contain any harsh chemicals that may be irritating to the body.
The solution for the advertisement was to create a photograph with representatives of the natural ingredients found in their most well-known product, natural deodorant. The ingredients were photographed on a white background to display their simple and clean nature and the tagline "natural-born freshness" was created to express the fact that the freshness of the hygiene products comes straight from the earth.
The advertisement successfully displays the natural quality of Tom's of Maine products in a way that shows all elements of the product without having to show the product itself. The tagline joined with the simple image communicate that Tom's products keep one fresh and clean with purely natural ingredients.