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Promote the importance of FRM certification for risk management in today's risk-filled economy.
With the way the global economy is today financial risk managers face ever-changing challenges. This campaign, takes a direct shot at those financial risks that they face everyday by visually showing what could happened to them and their companies. It struck an emotional chord with the target audience at very basic level.
It was a big hit globally.
Promote State Street Bank SPDR Gold ETFs. This ETF, in partnership with the Gold Council, is based on the actual ownership of gold.
Unlike other gold investments, with SPDR ETFs, your investment is in actual gold. And gold is in fact, where we get the term "gold standard". Through the ages, gold has become synonymous with all things good. It has become part of our vernacular. These ads play on the fact that there's nothing as good as gold.
Remote one of Washington's oldest established restaurant and bar.
Print campaign for one of Washington's oldest restaurants. Aimed at Washingtonians who knows exactly how Washington works.
Promote a fly fishing store to Manhattanites.
Urban Angler is the ultimate fly fishing store in the heart of New York City. These posters are aimed at the core of their customer base that are fanatics about fly fishing. Even if they live in heart of Manhattan.
Promote helicopter shuttle service to executives in Manhattan.
This helicopter shuttle service is designed to provide the movers and shakers of New York City with a fast and convenient way to get to and from the airport. Transit ads located throughout Manhattan was the perfect vehicle to promote this message.
Create a complete new campaign for the World War 1 Memorial Fund
Educate the public about the horror that those in WW1 when through. And the fact that there is no national memorial in Washington D.C. for them. These posters remind us of the sacrifices these men and women made. They have, indeed, earned their own Memorial.
Funding is now being generated through their web site.