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We are introduced to numbers through the study of Mathematics and are taught to make only quantitative associations with them.The design communicates, in a purely visual, qualitative and non-mathematical sense, a specific idea of quantity and quality that a numerical sign can represent. The posters charge numbers with poetry and unravel a unique, inner beauty that challenges their intrinsic mathematical nature.
Seeing The Number Two: Taking advantage of symmetrical letter-forms, T, W and O which mirror-reflect perfectly into their complete whole, the poster illustrates the binary, dual nature of the number 2.
Seeing The Number Eight: The poster illustrates the sound loop of an octave (in music). Created by means of continuous mark-making and beeping by a programmed lego-robot’s looping (8) journey on paper.
Seeing The Number Five: By virtue of its position in the number series, five has a centeredness. This position must reflect in some way on its form. The poster explores the idea of the whole in the part.
Seeing The Number Ten: ONE & ZERO is the turning point in the whole; the last number in the series of the first ten and the first in the series that leads to infinity (10, 11, 12...) - The poster brings to life qualities of completeness and a beginning.
The Organizing Committee of The University of Michigan India Conference wanted to strongly differentiate the 2014 annual India conference from its previous years. They wanted the conference to connect with the audience emotionally and, intellectually, inspire them to take action while aspiring for India's growth. Our brief was to use the power of visual branding to design the event identity and enhance this key conference objective ‘The Growth Within’.
Our overall design approach for the conference identity involved creating a visual illusion of transformation. We focused on typographically presenting the words 'Growth Within' as a singular word to enable the communication that introspection from 'Within' qualifies 'Growth', and creates holistic transformation.
The visual branding (the logo and its extensions within the conference venue) brought to life the theme of the conference - The Growth Within. The design was able to create memory and high recall value among participants as many appreciated the visual branding during and long after the conference.
Our overall design approach for the conference identity involved creating an illusion of transformation typographically and through other visual extensions of the identity.