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Staples, an American office stationary brand, believes that a large part of who they are is tied to their commitment to being a responsible corporate citizen. This holistic approach to business is rooted in their desire to make a positive impact on their associates, communities and the planet. The objective was to redesign the CSR report for Staples keeping two things in mind – their values and their intention.
I designed the report in line with the sustainability and responsibility aspect of the organization. I used 100% recycled paper for the production and my design suggested two-color printing. I also used the Staples in-house brand of colored recycled papers as section breakers. My aim was to communicate the company's core values - of reducing carbon footprint and contributing more to the community.
Communication Arts, typography annual, 2017 Award of Excellence.2017 Adobe Design Awards, semifinalist.