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OSRAM’s pioneering lighting solutions should become visible in the annual report 2013. It should position the company as the major leader in the lighting growth market of the future.
The cover of the yearbook features a circle of actual LED lights that translates the lighting manufacturer’s tagline quite literally: »Light is OSRAM«. We were responsible for the concept, thematic development and design of the first annual report issued by OSRAM Licht AG.The »circle of lights« serves as a key visual that presents facts about light and OSRAM’s lighting expertise. This element is featured in infographics, reports and interviews, as well as the imagery for the entire report. The yearbook is like a magazine, with employees and customers as the protagonists who convey the significance of the lighting market and the role of light in our lives by using six current reference projects as examples. The stories explore various aspects of the overarching theme, »Light is Life«, each beginning with a two-page lead picture. The elaborate technology of integrated LED lights is hid underneath the punched paper of the cover. The extremely low-profile construction ensures that the lay-flat binding of this Swiss brochure makes the desired impression. Combined pressure and tilting sensors activate the animation once a person picks up the brochure.
More than just a media group, Axel Springer is a significant part of German post-war history. The annual report, featuring historic photos from the group’s own Ullstein photo archive, clearly illustrates the company’s role in shaping German public opinion.
The photo archive, which holds over 12 million images dating from the early days of photography to today, has belonged to the Axel Springer company for about fifty years. It is essential to a style of journalism focused on documenting contemporary history. We use a series of photos to illustrate the dimension of journalistic work done by Axel Springer over the years. The typography and graphic concept are inspired by a typical newspaper layout, giving the annual report a magazine-like look.
The 2011 annual report issued by industrial giant ThyssenKrupp is the first piece of media to reflect the new company strategy. It illustrates the group's development from a steel corporation to a highly diversified provider of technical solutions. The »art of engineering« serves as the brand core and the inspiration for the key visual.
The report showcases the art of engineering as the essence of ThyssenKrupp. Reports about employees from various locations show how well the group is prepared for the markets of the future. The structure of the key visual emphasizes technical expertise as the core of ThyssenKrupp's activities. The lines and connecting points represent the sharing of creative energies between various divisions within the company.
Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.
The type leans to the left, inspiring athletic associations such as »climbing«, »speed« and »braking«. It clearly sets Canyon apart from its competitors. The slant of the wordmark corresponds to the angle of the down tube of the bike frame. Here, the label and product merge into a single unit.
Villa Stuck is an internationally renowned institution for art from the 19th to 21st centuries located in Munich. It was constructed by German symbolist Franz von Stuck. In 2013, it celebrated its 20th anniversary as a public museum. An anniversary publication was designed to give partners and friends an informational yet entertaining look at the museum’s history and future. »Stuckvilla« magazine is published for partners and friends of the museum, museum enthusiasts and interested members of the public. It is designed to inspire readers to visit the museum.
The publication is playfully inspired by the design of Villa Stuck itself, which makes it fresh and easy to read. Readers can learn more about the past, present and future of Villa Stuck through interesting interviews, articles and photographs.The magazine format makes this commemorative publication seem less serious. It reveals the institution’s Art Deco aesthetic as well as its connection to contemporary art. All of the graphic elements featured consistently throughout the magazine are taken from the geometric details of the villa, such as the tiles, ceiling panels, reliefs, for example. The accents are reminiscent of Art Nouveau and Art Deco, but still have a very contemporary fresh look. A detachable poster with miniatures of all of the exhibition posters shows 20 years of Villa Stuck at a glance. It is included as a template with registration marks and a color chart for readers to print at home.
The »Stuckvilla« anniversary magazine received many accolades in the press as well as several national and international awards, including the TDC New York 2014, if communication design award 2014, Berliner Type 2013 and the red dot communication design award 2013. The managers, staff and everyone involved in the museum’s operations were delighted by the finished product, which guaranteed the greatest possible presence in the public eye. The project also reinforced the organization’s trust in our 20 years of cooperation.
Porsche Design enjoys worldwide success as an independent lifestyle brand. The luxury brand for exclusive technical products draws its design inspiration from the legendary Porsche automobile. Like the car, Porsche Design stands for outstanding design, technical superiority and exclusivity.
Porsche Design is synonymous with precision and quality. The brand identity and architecture follow these basic principles, from the product naming system and typography to the Porsche Design Stores. The promise »The Engineers of Luxury« is experienced at every touch point, inspiring and thrilling customers around the entire world.
KMS TEAM developed the brand architecture for the departments at Ruprecht-Karls University of Heidelberg. The solution strengthened the visual connection between the departments under the umbrella of the university while maintaining the individuality of the institutions. The university seal is the primary element.
The new system guarantees a logical and transparent visual identity for the university that combines tradition and future viability.
The main element is the venerable university seal, now in a vibrant, classic red. It also provides the basis for the design grid used in all media. A strict modular system ensures that the seal is always used consistently in combination with the individual departmental and institutional logos.