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RAV4 Hybrid launch
Launch Toyota's TRD Pro brand of premium off-road trucks & SUVs.
We took the new TRD Pro line up to Chile where we off-roaded three volcoanoes in three days. We documented the entire challenge in print and film.
Built awareness that TRD Pro was a legitmate off-road vehicle for enthusiasts.
Toyota asked us to create a gatefold ad that honors the winners of Field & Stream magazine's Heroes of Conservation contest.
A Field & Stream Hero of Conservation is someone who spends his or her own time working to create, improve, or restore fish and wildlife or habitat. We tapped into their spirit by visualizing their connection to nature.
The ad was featured in poster form at the winner's ceremony.