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Downy’s Fabric Softener soften, freshen and protect the clothes you love. I made animal logos fallen into sleep, to exaggerate the result.
Animal logos give out cute and cozy feelings, which fits to Downy's brand value.
WWF anti-fur clothing campaign
Shocking people is one of a way to give messages to people. Actual taxidermied animals with oversized needles are installed in high-traffic locations, such as parks in New York City. Oversized needles has visual similarity with spears, which is weapon to kill animals, so the purpose of the installation was to give people a thought that buying fur clothing is killing animals.
Needles became a message, delivering the truth behind fur industry.
Rock and Roll Hall of Fame
As a reference for 'the Rock and Roll Hall of Fame', Led Zeppelin's legendary song, 'Stairway to Heaven' is taken to show that the museum is connected to the heaven where rock legends lives.
Rock legends become gods, in a way to show how great they have been in the music history.
Beats pill is a portable speaker, which is not only fashionable, but also offers thundering sound to people. To deliver those different qualities, small chipmunk and roaring lion are combined together.
Funny Image became a metaphor of Beats Pill speaker, by exaggerating the sense of size and sound
EPSON printers stand for high-quality printing. To maximize the strategy of high-quality, printed images go into frames in museums, where treat only great pieces.
Even without showing printer, I could show off high-quality printing technique, and
Volkswagen Caddy's major customers are small business owners. To promote new caddy’s increased capacity, local business brochure-advertisings are taken to aim at target consumers.
Caddy van could target what small business owners really concern.
Gold’s Gym is a family of big fitness gyms where power lifters go to build their muscles up. To represent that, I brought images of Hercules sculptures that shows extremelybig and beautiful muscles, and then composited with gym equipments.
With Beautiful lines, Gold's Gym got it's epic muscles.
Two Roads Brewery
Two Roads Brewing company, which philosophy is derived from a poem ‘The Road Not Taken’ by Robert Frost, takes slight detour from traditions. Pub counter with a bartender and a guy drinking on a stool come with scenic background, to show the company’s philosophy.
The Pub is naturally blended with beautiful nature.
Manic Panic is a brand that features Alternative hair dye colors & cosmetics. To promote High Voltage Hair Dye, hair and hand parts of female model are turned into cartoon character.
Hair becomes more vibrant and joyful, even looking unreal.