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American Vanguard Corporation 2003 Annual Report
A company that produces and sells pesticides and insecticides is often seen in a negative light. We wanted to turn this around by focusing on the positive effects of crop protection, especially as compared with unprotected crops. We simplified this approach by focusing on just one acre of land and the importance of that one acre being as productive as possible.
Well received by the client and shareholders. Clearly helped everyone understand the need for crop protection products.
Tickets.com 1999 Annual Report
Tickets.com is committed to making ticket buying simple and hassle- free. We decided taking a historical approach would best explain just how far ticket buying has come in this world. A comical twist in the storyline made the report a fun read while explaining just how they were making history.
Advanced Marketing Services 2002 Annual Report
AMS is a company that is unseen by the general public, yet helps to make tens of millions of books available to that public each year by working with book retailers. Our approach was a takeoff on the Invisible man novel. We created the report as a book, dust jacket and all. Each chapter explained something interesting about the company through the eyes of a private investigator.
It turned out to be a pretty interesting read and I was told it stayed on people's coffee tables for many months. The client was extremely happy with the result and how it explained what they did. They went on to use "The Invisible Company" as their tagline in all marketing communications.