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Overweight, the disease of the rich countries.
Overweight affects more than 40 million children under five worldwide, and this because they are the target of many predators. They are a prime target for fast food, which does not hesitate to spend their a big part of their communication budgets to attract their attention.
The idea is to simplify the message, make it universal so that it can be understood by all. By diverting the codes and symbols of the world's largest fast food brand, we deliver our message about the impact of junk food on children.A minimalist visual that encourages interrogation and does not leave you indifferent.
''less is more''