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The assignment was to create a poster to showcase the Running of the Bulls event in Spain. A main goal was to make it look clean but at the same time friendly enough to attract a wide variety of audiences.
I wanted to make it more playful but still keeping a clean aesthetic. The poster started from a series of sketches that embodied different elements from Spain and the Running of the Bulls event.
I ended up with a poster that contains all the colors you would associate with the actual event and also the bull head silhouette made from the type.