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Building on the reports that we had produced for Discovery in the prior years, this brief was to use larger images and also follow new CI guidelines.
We introduced the new holding shape and fully exploited the opportunity to use bigger images. The old CI only provided for a narrow aperture in which images could be inserted, so this was something fresh and exciting. This report was to contain many focus stories and additional information, so we had to define step changes in the look and feel to accommodate this. Good use was made of boxes to segregate information and reduce clutter; divider pages were populated with ‘at a glance’ financial and other information. The liberal use of the corporate gold pantone injected additional sparkle into the pages.
A happy client and positive feedback from stakeholders. The client however, did realise that the report had become rather bulky and the intention was to reduce the number of pages the following year, since this is the requirement in terms of integrated reporting.