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Gulf Shores City Schools will welcome students in August 2019 as the first independent city school system in Baldwin County, Alabama. We were thrilled when the city brought us on board to develop a brand strategy and visual identity that spans all schools and programs.
After a lengthy research process, we leveraged the idea of “learning for life” and established a creative look to energize the community and bring world-class education to the beachside town.
We launched the brand with an enormous rally that featured the Mayor unveiling the brand. News media covered the event while hundreds from the community clamored for new merch. Go Dolphins!