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The poster needed to portray the meaning of eternity (IMMORTALITY) and timelessness and also point to the fact that the movie is a sequence shot which takes place on a train without any cuts.
The train had to be in the poster as the main character. To imply the meaning of eternity, we used the image of a train which has twisted like the symbol of infinity.
The Client was happy with the results and the audience found the poster interesting.