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Create a book celebrating the 70th Anniversary of World Relief, a Non-Governmental Organization that carries out charitable and missionary work both domestically (US) and internationally.
Each of the book’s five chapters addresses a specific piece of the World Relief mission statement, communicating the methodology and effect of their work through the use of color and photography. The first chapter contains historically-driven content with images that are primarily black and white or slightly tonal. As the reader moves deeper into the book, more and more color is introduced, until chapter 5 when the full use of bright, powerful color is infused into every photo. By the back cover is reached, individuals are seen in full color — visibly empowered, undeniably bold. This is the impact that World Relief has had on thousands of individuals and communities all over the world.
By delving into the archives of World Relief, StudioNorth discovered a treasure trove of photos, newsletters, stories, and other collateral. The resulting design takes the reader on a journey with a rich historical timeline and engaging content.
Because the 70th anniversary book is a singular, concise history of World Relief, it will be offered as a gift to donors to express their thanks and show how their financial contribution has positively impacted the lives of many. This book is part of a larger effort to rebrand the organization and solidify their position as a relevant force in humanitarian efforts throughout the world.