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With our mission to provide a seamless shopping experience at thehelm, KNOCK embarked on the first-ever designer partnership withTarget Optical. The launch of AndrewAndrew needed to communicatea style-savvy brand of eye frames while highlighting its outstandingprice point.
Our campaign swept the national scene donned in a quirky, fashionablestyle befitting the brand’s persona. From in-store and online to a socialblitz of contagious fashion flair, we framed a brand that marries styleand value.
AndrewAndrew sales more than doubled from its projected plan.The simplicity of the offer, complemented by a fashionably focusedcampaign, resonated with the Target guest — so much so that thepartnership will extend beyond its original limited-time offer.