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To raise awareness of the emergency room services at the nearby Wheaton Franciscan Hospital, we were asked to develop several pieces which were placed in the programs of a nearby soccer facility, in regional additions of Sports Illustrated magazine and as posters inside the soccer facility itself.
Using dramatic imagery which featured injuries as they happened, we photographed professional soccer players colliding with one another on a black background, so as to ensure the focus was on the collision, and not in any one location. There is a grittiness to the images, with blood, sweat and some tears evident in the photographs.
The awareness of the emergency room is up, according to the ER docs and nurses, and the impact of the campaign can be felt even by the soccer facility itself, who has had to replace the posters several times this summer, due to people stealing them and taking them home.