Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
The assignment is to create a poster displaying Cape Air’s long-standing commitment to servicing the Caribbean. The unprecedented natural disasters inflicted by Hurricanes María and Irma onto the islands made this airline indispensable to the Caribbean community. Going above and beyond, the largest workhorse fleet of Cessna 402Cs in the world enabled their pilots, crews and staff to continue emergency and scheduled flights within the region. Cape Air’s promise to the Caribbean community continues today.
A traditional poster design style, evocative of the nostalgic age of passenger aircraft travel is produced. Heroic and dynamic imagery are essential elements to convey this intense story of destruction, relief and rebuilding. Dense with information, all graphic elements are carefully selected. The dominant image of the indigenous, feral, Paso Fino horse exemplifies strength and survival through history.
The poster design fits closely within their corporate standards for illustration their geometric illustration style. Poster series are often used to promote and celebrate Cape Air achievements and milestones across their wide-ranging regional routes. This poster is a reminder the ongoing effort to rebuild the Caribbean community – the promise made by Cape Air.