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The assignment was to design a visual identity for the annual showcase for the graduating students–undergraduates and graduates–and design a catalog, building signage and electronic e-vite amongst other collateral to help promote the event.
The showcase of the graduating class is a display of the multi-layered and multifaceted nature of the students’ work. Inspired by this fact, the idea of layering drove the visual direction for the identity.
The exhibition was well attended and the promotional material was well received. The wayfinding system, in particular, was successful as the color coding was a quick and visually impactful way of leading visitors to the different majors around the building.