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Carla Hall is best known as a co-host on ABC’s morning show “The Chew” as well as a competitor on Bravo’s “Top Chef,” where she won over audiences with her fun catch phrase, “Hootie Hoo” and her philosophy to always cook with love. We were tasked with not only rebranding her but redesigning her cookie packaging.
Carla’s personality is big, bright and warm but as a celebrity chef she is also known as being stylish. Our inspiration came most obviously from her emphasis on cooking with love but it was also important to keep her brand approachably fashionable. We created a logo that simply creates a heart out of her monogram and a series of patterns pulling different elements from the logo itself.
Carla’s visual brand is warm and loving without compromising stylish personality.