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Ready to refresh its web presence, The Bloc was looking to highlight its key strength—creative engagement across multiple stakeholders. We wanted to stand out among a sea of competitors, and clearly communicate our culture and areas of expertise.
thebloc.com is built around a book motif, which celebrates award-winning creativity and inspiring customer engagement. A whimsical video of the little bloc book coming to life draws viewers into the site, giving an intriguing overview of recent work and a taste of agency culture. As you move through the site, the book motif continues, providing an intuitive yet unexpected experience through The Bloc.
Since its launch, thebloc.com has significantly improved session times and bounce rates versus our prior web site — and a web presence that is proactively raised by clients as an exceptional example of strong storytelling.