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To thank the alumni for their ongoing support while encouraging them to continue to give back to the school. Includes financial highlights, various giving programs and donor lists.
"Why I Give" (the title of the booklet) is answered by five individual featured alumni by recounting their experience as a student and how that lead them to their professional specialty and success within the legal community. A mix of closely cropped black and white portraits, color environmental photography, dark gray and metallic gold inks were chosen to honor and highlight the alumni selected with elegant distinction. Additional elements such as dividers in the donor list section were added to define and educate the alumni about the giving programs available.
Very well received and marked the beginning of a "Why I Give" campaign.