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Tinmar is a leading energy services integrator and a solid entrepreneurial group. For the past 15 years, it has evolved to become the largest privately-owned Romanian energy supplier, serving some of the biggest industrial clients, and has expanded its activity to over 20 European markets.
In 2016 — in the context of liberalization of the energy market for domestic consumers — Tinmar decided to address this new market segment with its energy services.
The aim of the rebrand was to help the group successfully establish itself as a reliable energy provider for domestic consumers — in the context of fierce competition from established, mainly global players — but also to better reflect the actual business performance and stature, as well as its future ambitions.
The new identity revolves around its new logo, consisting of the Tinmar wordmark and the ‘T’ symbol.
The new wordmark is clear and modern, and it conveys stability and engineered precision. It was designed to retain visibility even in the smallest spaces — an advantage for a brand with such a wide range of applications.
The new symbol draws on the brand’s first letter, and was constructed as a flexible, multidimensional ‘T’ monogram. It was designed to express the solidity and stature of the business — and thus reinforce its current leadership on the B2B market— but also to provide a strong sense of reliability for the new segment of domestic consumers. At the same time, its transparent, colored multi-facets position it as modern, friendly and open energy provider — a fresh alternative on the market. The symbol thus strongly supports the brand’s promise to all its customers: “At your service, with all our energy!”
The logo is very attractive, playful, and has the capability to be instantly recognized on any media (be it digital, outdoor, print, retail, etc.).
The group’s three subsidiaries — Tinmar Energy, Tinmar Gas, Tinmar Oil —have their respective identities derived from the main logo, each with a specific perspective and assigned color code to the symbol.
The new brand identity has been launched internally, where it’s been embraced with great enthusiasm, and it is currently unfolding its external launch. Its vibrant, colorful and flexible identity already sets the brand apart from competitors, and will continue to do so in all brand manifestations.