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Tolix is a furniture and lighting company with an industrial yet designed aesthetic. This project is
an identity refresh as well as an integrated branding campaign.
Tolix is a no nonsense brand and it was important that the new look reflect that core ideal. From the
black and white color palette to the choice of DIN as the primary font, the brand refresh seeks to convey
the minimalist yet approachable aesthetic that is the essence of Tolix.