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This case is entrusted by a top publisher in China, TRENDS GROUP. It is a leading fashion group, owning quite a few well-known magazines and a good reputation in charity. The team was asked to upgrade the pervious logo of the tycoon. The major problem of the previous logo is said to be not fashionable anymore. It is quite harsh for a fashion group, which makes the whole project more complicated and receive more and more attention.
The team tried out a few times before they came up with the idea of Moire Effect. Together with the Fibonacci Sequence and the concept of staircases, the previous logo is upgraded into a dynamic and much more impressing new one. Unlike other industries, TRENDS GROUP is a fashionable pioneering enterprise, which determines that its logo should never be outdated. Hence, the team colored the new logo with black and white, which are supposedly classic and should never fall out of date.
The spirit of Trends Group is never stop chasing fashion. The staircases and the comma symbol both endow the new logo with the exact meaning of moving on. The dynamic and flexible graph coming out of the Moire Effect builds up a strong connection between the logo and the enterprise, changing and fast-acting. The black and white coloring enables the logo to be up-to-date with time passing, while orange is never able to do so. In all, the new logo is considered as fashionable enough for the client, a leading fashion group. The diverse derivatives of the logo are strongly connected to the image of the brand and they all appear highly presentable and precisely elegant.