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In honour of former Enbridge CEO Pat Daniel’s retirement, Frank Design Strategy was tasked to create a commemorative book. The goal was clear, let Pat know how much he meant to the company and how he would be missed.
Rather than a historic timeline of Pat’s role at Enbridge, we pursued an editorial approach to create engaging and rich content. We asked 422 employees, contractors and retirees interesting questions like “Now that Pat’s retired, he should…” and “If Pat were an animal, he’d be a…” to name a few. These questions uncovered stories, quotes, interesting juxtapositions, reoccurring patterns and quirky visuals.
The result is a 210-page book featuring personal comments, content and infographics that combine to paint a multi-layered picture of Pat’s character that typical archival material could never have captured.